The majority of businesses are looking for a solution that will assist them in recovering business services in a timely manner in the event of service disruption or accidental data deletion or corruption.

When a large number of people collaborate on a single project, the risk of data loss increases. While SaaS products such as Microsoft 365 include data immutability features such as litigation hold, in-place eDiscovery and hold, Compliance Search, in-place archiving, mailbox auditing, and retention policies that ensure data cannot be deleted for the duration of the retention period, Retention policies, on the other hand, are not backups. They are responsible for ensuring that the data is not deleted from the service. 

Another issue that businesses face is ensuring that their business applications, such as SQL databases, files folders, and entire virtual machines, can be backed up without the use of tape or offsite backup. Ransomware backup protection would be a priority.